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"Health Food" vs. Healthy Food -- How to read labels

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Do you know how to read food labels? Maybe you THOUGHT you did. Truth is, you probably don't. But Jeff Novick of the Pritikin Center does, and in his full talk he shows the 3 easy steps you MUST know if you ever buy foods at any supermarket or "health" food store.In this online excerpt, Novick -- who used to be a food service manager at Kraft Foods -- exposes one of the dirty secrets major food corporations use to deceive consumers. It's no accident labels are so confusing!High-protein/low-carb diet proponents claim that the US started eating "low-fat" foods 20 years ago and yet still gained weight, "proving" that the low-fat diet wasn't effective.But that's nonsense, as Novick demonstrates in his talk. The foods weren't/aren't low-fat at all. Food companies use sleight of hand to make them appear that way.Novick shows how to cut through the nonsense of food labeling to see what you need to see, and understand what you're really getting.This is an excerpt from Novick's 80-minute talk at the VegSource 2007 Healthy Lifestyle Expo, and part of a 12-part series of top health expert presentations. In his full fascinating and entertaining presentation, Novick teachers the "three easy rules" for cutting through the b.s. and quickly understanding food labels, to know exactly what you're getting. After watching his talk, you'll never look at packaged food the same!You can get a DVD set featuring all 12 amazing talks from the Expo 2007. CLICK HERE for more info: https://secure.vegsource.com/catalog/

Channel: Howto & Style
Uploaded: December 31, 1969 at 6:59 pm
Author: headveg

Length: 09:24
Rating: 4.91
Views: 22178

Tags: deception  diet  food  health  labeling  low-fat  myths  nutrition  plant-based  vegan  vegetarian  

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Video Comments

quinn2469 (December 31, 1969 at 6:59 pm)
Oh, ok. Dr. Novick. Would anyone know how to contact him? I co-produce a tv show in Providence RI and would love to do something on this. Any contact info would be appreciated.
quinn2469 (December 31, 1969 at 6:59 pm)
Who is this guy? I'm interested in learning more.
MisterQuebec (December 31, 1969 at 6:59 pm)
Percentage of fat does not matter, after all. What does is the number of grams of fat by portion.
sklikizos (December 31, 1969 at 6:59 pm)
niiice.
jeremiahhumble (December 31, 1969 at 6:59 pm)
this is a real eye opener
Akoufuyou91 (December 31, 1969 at 6:59 pm)
This is an eye opener. I am glad I see this actually by accident!ThanksCJJ
fitchburgslut (December 31, 1969 at 6:59 pm)
we ahve also been lied to about oxygen, you do no t need it to loive, jsut hold your breath and you will see
gonosc00 (December 31, 1969 at 6:59 pm)
are u gonna cry dude?
pro985 (December 31, 1969 at 6:59 pm)
that was great clip i would of never thought that kinda of marketing would of took place clever from the people who did that but it was a huge wake up call to me and defo im gonna be more carefull from buyin things that say "FAT FREE"
DrScottDoughman (December 31, 1969 at 6:59 pm)
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